A true bread Dubai Girl with a post-graduate degree from Southampton, UK.
An academically astute post-graduate with a passion for Business Management. With over 4 years of work experience in the UAE, I am always committed to using my knowledge and expertise to my full potential to create value in a business environment.
I am passionate about marketing, content creation, social media, public relations and account management. My strong liking towards people relations and working in teams has accelerated and contributed towards the on-going growth in my career path.
I believe strongly about taking opportunities that will contribute to more learning experiences that will help me grow as an individual as well as pursue my dream job of becoming a CEO.
My key areas of expertise.
What I can do for you?
To take a look at some of my work, click on my Creative Portfolio below!
Social Media Management
- Enhance client/company social media presence.
- Developing social media calendars for the company to encourage frequent and up-to-date content.
- Creating and posting content relevant to industry trends.
- Promoting services through social media to gain a competitor's edge.
Content Creation
- Experienced in content creation and management, adept at developing compelling and relevant content strategies to engage audiences and drive brand awareness and growth.
- Create content across all platforms including curating content for website, social media platforms and more.
- Managing content on different platforms - aiding in quality content management.
- Providing content strategies that will build on the company's awareness globally.
PR and Marketing Strategies
- Create PR and Marketing strategies to enhance brand awareness. This will help in driving sales and lead generation as well as creating an online presence.
- Build PR strategies that will help the company/client gain a media presence.
- Executing PR and marketing campaigns with a proven record of success.
- Organizing and running successful launch events and campaigns for clients.
- Create digital marketing strategies for the company and overlook all campaigns to ensure maximum ROI.
Partnership and Outreach Management
- Bringing in quality partnership and collaboration management for clients.
- Thinking outside the set KPIs to build exposure for the brand.
- Created partnerships with influencers and brands to enhance brand exposure through campaigns.
- Partnered clients up with globally recognized multi-national organizations such as Dubai Chambers, LaLiga, AMCHAM, Manchester United, Coca-Cola Arena and more for business development opportunities.
Work Experience
Integrated Account Manager
Bright Company
September 2023 - January 2024
- Created in-depth PR strategies for clients that aided in successful PR executions Managed distributions of press releases for clients that resulted in appearance in top media across the country such as Arabian Business, CNBC, Oil and Gas and more.
- Managing social media accounts by creating monthly calendars Curating content for brochures, event invites, and more.
- Organized and coordinated a client launch event in Dubai.
- Assisted in website content development and management using WordPress.
- Integrated digital marketing strategies for clients such as newsletters.
- Created decks on newsletter integration platforms such as MailChimp, salesforce, etc.
- Providing strategies to the social media, content creation, digital marketing, and brand development teams.
- Write press releases, pitch stories, and track media coverage.
Account Manager
Luna PR
November 2021 - July 2023
- Managed a process re-engineering project to improve and consolidate end-to-end service processes; restructured communication flow among 10 departments and cut downpaperwork by 75%.
- Relationship building,outreach management, investor relations.
- Specialized in content creation for blogs, articles, press releases.
- Planned and organized events for clients in Dubai and globally such as launch events, conferences, meet and greets and more.
- Achieving Pre-set Targets.
- Junior PR and Communications
- Working with performance metrics and SEO.
- Execution of campaigns globally.
- Creating socialmedia campaigns and curating monthly calendars and reports.
- Partnerships manager – responsible for creating and building portals for partnerships for clients with organizations such as LaLiga, Manchester United, AMCHAM, Dubai Chambers and more.
- Worked with influencers and in curating target lists for campaigns and events. Team leadingand organizing targets.
- Attending conferences for BD globally which resulted in bringing in clients for the company.
Marketing and Content Assistant
Fitlov Dubai
August 2021 - November 2021
- Responsibilities include content writing, campaign creation, producing rate cards, social media management, building portfolios.
- Content Creation of articles, blogs, newsletters.
- Marketing Campaigns in UAE.
Short-Term/Intern Role
Content Creator and Social Media Manager
February 2021 - April 2021- Making social media posts accordingly and managing a team of digital creators.
- Content writer(articles of eventsall around UAE) for a project - comingsoon.ae.
- Creating contentand social media posts on Instagram, Facebook,and Twitter.
Brand Management Intern
July 2020 - August 2020- Brand Management intern for various supplier products on e-commerce websites.
Marketing Intern
July 2019 - August 2019- Assisted on creating and executing marketing campaigns.
- Created marketing strategies.
- Attended conferences.
- Content creator for network access liabilities and insurance products
Intern
June 2019- Overlooked campaigns for different brands in collaboration with the company.
- Helped in SEO development.
An academically astute student with a passion for business management.
Masters in Entrepreneurship and Business Management
University of Southampton, Southampton, United Kingdom (September 2019 - July 2020)Explored my passion for entrepreneurship through studies in business management strategy innovation and technology advancement. Graduated with High Distinction!
Bachelor’s in Business Management
University of Wollongong, Dubai (September 2015 - July 2019)Pursued my education in business management through studies in management, human resource management, marketing 101, accounting and finance, and more!
