Content Marketer & Branding Specialist
I craft unique narratives for brands big and small.
An experienced content marketer and branding specialist
As a content marketer and branding specialist, I've cultivated my knack for
telling authentic brand stories in dynamic industries.
With a solid foundation in
the fashion, cosmetics, and technology sectors, I aspire to bring creativity and
joy to every project.
My key areas of expertise.
What I can do for you?
Not sure about your brand’s needs? Book a free consultation to receive a personalized offer.
CTA: Take my branding to the next level!
Content Marketing Strategy:
Multi-channel strategies that integrate brand messaging seamlessly across various platforms, ensuring a cohesive yet impactful outreach.
Copywriting
Optimized website content, blogs, whitepapers, social media.
eCommerce listing content
Optimized e-commerce content for Amazon, Bol.com, Walmart
The Works
Braun: Full portfolio restage
Braun: Full portfolio restage
Reposition Braun Silk Epil as an essential product for Gen Z females seeking hassle-free,long-lasting hair removal, and to reverse the declining trend of epilator usage.
Challenges
- Shifting perception of epilation from old-fashioned to modern and effective
- Highlight Braun’s unique selling point versus the rising, cheaper competition
Strategy
A multi-channel campaign targeting young women through captivating films on TV, social platforms like YouTube, engaging Social videos, and compelling banners across digital channels including Amazon. The focus was on showcasing the benefits overlooked by traditional users.
Impact
The rebrand successfully rejuvenated interest in at-home hair removal solutions among target audience. This strategic approach led not only increased sales but also a reversal in attitudes towards epilation amongst female consumers aged between 18-35, heralding a positive shift within the category's performance metrics
Braun: Landing page strategy & copy
Braun: Landing page strategy & copy
Establish Braun’s new premium shaver as the only shaver that can get a perfect shave by highlighting its unique technology.
Challenges
- Getting existing customers to trade up to a more expensive product
- Translating technological features to tangible benefits
Strategy
After analyzing the buyer persona's pain points and purchase barriers, a product story page was created that beautifully showcases the unique engineering of the Series 9 Pro+. This page uses consumer-friendly language to explain why this engineering makes the Series 9 Pro+ the best shaver on the market.
Miele: Black Friday campaign
Miele: Black Friday campaign
A Black Friday campaign for Miele, leveraging digital channels to engage an audience interested in home appliances and sustainability. The goal was to drive conversion through digital advertising and modular content.
Challenges
- Balancing the demands of Black Friday with Miele's eco-friendly brand image.
- Creating standout messaging amidst intense competition during this promotional period.
Strategy
Focused on developing consumer-centric messaging that emphasized the benefits of Miele’s products over their features, aligning with a premium yet accessible tone
PaymentGenes: Thought leadership content
PaymentGenes: Thought leadership content
I drove a multi-channel thought leadership strategy to establish the brand as an industry expert in Fintech recruitment and consultancy. This involved creating quarterly magazines, educational YouTube videos, and SEO blogs aimed at generating leads.
Challenges
- Ensuring impactful content resonated with the target audience's pain points.
- Maintaining cohesive messaging across diverse platforms for thought leadership positioning.
- Consistently delivering high-quality content aligned with industry trends.
Strategy
Focused on developing engaging yet informative content featuring strategic insights from Fintech experts in the quarterly magazine; producing insightful video discussions addressing common employment challenges in fintech for YouTube; crafting SEO-friendly blog posts catering to specific pain points of Paymentgenes' target audience within fintech recruitment
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